New Balance have sponsored the Merseyside club for the last four seasons but Nike look set to take over from the start of the next season. Liverpool and Nike are closing in on a club-record deal.
The European champions are on the verge of landing the biggest kit deal in their history, with Nike. The deal, which is due to commence next season according to various reports, will eclipse the current contract with New Balance, which is worth around £45m a year.
Meanwhile, a New Balance statement read: “As a long standing and committed sponsor, we are keen to continue our strong partnership with Liverpool Football Club and renew our agreement in 2020. In line with our current contract, we have matched the offer made by Nike.”
“New Balance is eager and confident to maintain its sponsorship of Liverpool Football Club and we look forward to continuing our record of success as LFC’s playing kit provider.”
New Balance adamant they have triggered their right to match Nike’s lucrative offer and should retain the contract. #LFC insist New Balance can’t offer the same kind of global distribution network. Now case has been filed at the High Court. https://t.co/OfAFnJ6k6p
— James Pearce (@JamesPearceLFC) September 24, 2019
Whilst the Reds have refused to comment on this matter, it is understood that Nike blows the current figure out of the water, leaving New Balance to all but accept defeat in their talks. Liverpool and Nike closing in on club record deal which will eclipse New Balance’s current deal.
We have seen the Reds sport some pretty terrible jerseys in the past decade, especially the ones from Warrior sport. Hopefully, Nike will put an end to that from the next campaign as New Balance has made a few amends with their recent simplistic takes.