Liverpool kit deal 2020: how much is the new kit deal with Nike worth? Find the value and all details here!

Liverpool Nike kit deal – the value of the new kit deal with Nike? 

Liverpool Nike deal worth? Liverpool kit deal with Nike is on! So how much is the Liverpool kit deal worth?

Liverpool announces a lucrative multi-year kit deal with Nike. Nike will become Liverpool’s new kit manufacturer from the 2020-21 season in a deal worth $39.5 million per year plus add-ons.

They were using New Balance which is a sub-brand of Warrior Sports. However, there were some discrepancies with the old deal and Nike came through with a better offer. Find out all about the new deal with Nike!

Liverpool kit deal with Nike details

How long is Liverpool’s Nike deal? Nike deal with Liverpool worth? Here are all details about  Nike and Liverpool kit deal!

The deal has been agreed back in January but is set to take effect from August and they recently released the first home jersey. 

The deal is set to be worth $39.5 million per year plus 20% cut of all sales which will definitely take them close to the $100 million mark. 

It is also dated for 5 years as of now.

This is how the home jersey looks – it was released on August 1. 


Now the second/away kit has also come out. Check it out:


Liverpool kit deal – Who are Liverpool kit sponsors?

Liverpool have officially announced Nike as their new kit sponsor from the start of next season in what could amount to an English record. The Reds will strengthen their ability to spend aggressively with the added financial backing following the end of their partnership with New Balance.

Although the basic deal will see the Reds win only $39.5 million, there are lots of add-ons that might take it past the record deal which Manchester United earned from Adidas with bonuses last year which amounted to $98.6 million.

Nike have partnership for shirt sponsorship with a number of big clubs like Tottenham Hotspur and Chelsea as well and Real Madrid in Spain and PSG in France. 

Liverpool kit deal –  Does Nike sponsor Liverpool?

Liverpool announced earlier this year they had signed a new multi-year kit deal with Nike. The club won their High Court battle with New Balance over ending their agreement and now a contract has been agreed with one of the biggest sportswear brands in the world.

Their contract with New Balance had to be stopped in the middle since the deal was supposed to keep running beyond this season. 

However, New Balance who had a fixed contract amount of $52.4 million per year with Liverpool did not pay their due amount and it got dragged to court. The case got pulled out even more and Nike used it as an opportunity to break into the Liverpool deal. 

Liverpool kit deal – What kit are Liverpool wearing today?

Liverpool have finished the 2019/20 season wearing New Balance kit after an agreement to delay Nike contract was made until the new season. Liverpool finished the season and lifted the Premier League trophy wearing their New Balance kit after reaching a financial settlement with new sponsors Nike.

So from the start of the new season which is beginning from the end of August for the Reds, they will be sponsoring Nike on the jerseys. 

The new jersey does look classy as it has the extra sentimental attachment to it. Besides the basic red shirt they have a collar and sleeves which are white and green with border. The white and green are crucial as it is a part of their club logo and badge.

However, the best feature is the emotional attachment and tribute Nike has paid to the 96′ Hillsborough disaster. 

The 96 is attached to the collar in a small number and it is tribute to the tragic incident which saw many ardent Reds family members suffer painful loss. 

Liverpool kit deal – Liverpool Nike deal worth?

How much is the Nike deal with Liverpool worth? The Reds signed up with Nike back in December – after a court case to get out of their New Balance agreement – and agreed a basic £39.5million deal with the US giant, plus a cut of 20 per cent of all sales. 

Liverpool kit deal – How long is Liverpool’s Nike deal?

Confirming the move in a statement, Liverpool said: ‘It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on 31st May 2020, will be extended due to the Premier League being suspended as a result of Covid-19.

The deal is supposed to go on for 5 year period in all probability but as we have seen in football these deals rarely go on forever and is more often than not either reconstructed on better terms or the deal is cut and a new deal is made with another sponsor. 

Liverpool kit deal – Nike Liverpool

Liverpool sound extremely happy with the deal they have constructed for Nike and this is what they had to say.

“Our iconic kit is a key part of our history and identity,” Billy Hogan, Liverpool’s managing director and chief commercial officer, said of the new deal.
“We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.
“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”

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