Sturridge opens up on new career move
Liverpool striker Daniel Sturridge has revealed his plans for a career outside of football, reports Liverpool Echo.
The former Chelsea and Manchester City forward spoke to the BBC 1Xtra and opened up about his new record company, Dudley Road Records and how his passion has now become a reality.
The 29-year-old was quoted as saying: “It [music] is not transition for me because I’ve been involved since I played for Chelsea, so nearly eight years ago.”
“Music has been a part of my life since I can remember, growing up in Birmingham and just having different cultures around me and I have always loved music so it’s important for me to enjoy it and be involved.”
He continued: “I’ve always loved music but the business side is what’s interesting for me as well.”
Sturridge launched the record label in 2017, and his intention is to give developing artists a platform to boost their careers and chances in the charts.
He said: “There are a lot of people that want to be artists that don’t necessarily have the backing and support and so that’s what I’m trying to do.”
“I’m only here in the background trying to help them to be the best they can be.”
The Liverpool striker brought along his latest signing WAV, a multiple genre band focused on Afropop. He said: “They’re just different to me, I feel like they’ve got their own vibe going on, their own wave.”
“I feel like they bring so many different dimensions to the craft, a lot of different genres.”